The central route involves a high level of message elaboration in which a great amount of cognition about the arguments are generated by the individual receiving the message. Persuasion can take one of two paths, and the durability of the end result depends on the path. Elaboration Likelihood Model - Communication Theory.
Prasantha De Silva May 2, 2020 Leave a comment. According to the elaboration likelihood model of persuasion, there are two main routes that play a role in delivering a persuasive message: central and peripheral. They came up with a model for explaining persuasion called the elaboration likelihood model. The Elaboration Likelihood Model posits that persuasion is a cognitive process. The former is called central route processing and takes a greater effort of cognition. One is called the Central route, and the other is called the peripheral route. Elaboration Likelihood Model Example. - A good example that would best show the interplay of the consequences is in Central Route. Elaboration Likelihood Model of Persuasion: Central vs. ELABORATION LIKELIHOOD MODEL. peripheral and central processes take place and can influence attitudes simultaneously (Petty, 1994). The crux for this model is the "elaboration Continuum" which varies from low elaboration to high elaboration or low thought to high thought. This model is based on the presumption that in order for someone's attitude towards a certain idea, concept, or object to change, there are two routes: the central route, and the peripheral route. It argues that every message of persuasion is processed by our brains in one of two ways - through the central route, or through the peripheral route. First, there is the central route, which involves thinking. The next stage of the elaboration likelihood model is the processing stage.
Elaboration Likelihood Model. The elaboration likelihood model considers the variables of the attitude change approach — that is, features of the source of the persuasive message, contents of the message, and characteristics of the audience are . An especially popular model that describes the dynamics of persuasion is the elaboration likelihood model of persuasion (Petty & Cacioppo, 1986). This theory organizes the many different attitude change processes under a single conceptual umbrella. Conscious and . The elaboration likelihood model (ELM) is a psychological theory that addresses the process of persuasion. What is elaboration likelihood model (ELM) of persuasion? Peripheral Route 7:53 How Emotion Influences Attitudes and Persuasion 9:07 ABSTRACT - The Elaboration Likelihood Model of persuasion (ELM) is discussed as it relates to source factors in persuasion. The elaboration likelihood model (ELM) of persuasion is a theory about how attitudes are formed and changed. Definition: The motivation and processing ability that determine attitude change. This model proposes that persuasion happens through two routes: the central route and the peripheral route. When people are strongly motivated and have time to think over a decision, persuasion occurs through the central route, in which they carefully weigh the pros and cons of a choice. The elaboration likelihood model (ELM) of persuasion (Petty & Cacioppo, 1986) is a model of how attitudes are formed and changed (see also attitude change).Central to this model is the elaboration continuum, which ranges from low elaboration (low thought) to high elaboration (high thought). Thus, the motivation to process the message will determine the route that it takes.
The elaboration likelihood model reveals the implications of the organised structure of knowledge on attitude formation (Petty & Cacioppo, 1986).Applying this principle to green products can . . Source of a message ; Content of a message; Characteristics of the target audience of the message; The model explains that there are 2 ways a message gets delivered. (2011) applied this model in the public health field. This method of persuasion works best when the facts presented are strong .
theory identifying two ways to persuade: a central route and a peripheral route.
The researchers studied how US grade 7-8 students processed anti-smoking messages . The peripheral route to persuasion is one of the two factors in the elaboration likelihood model which consists of two different routes: central route processing (hyperlink?) This answer is what is known as the Elaboration Likelihood Model, or ELM (Petty, Cacioppo, 1986). Central to this model is the "elaboration continuum", which ranges from low elaboration (low thought) to high elaboration (high thought). Imagine that you are a marketing executive tasked with selling a new brand of shampoo. The Elaboration Likelihood Model (ELM) is the suggestion that there exist two basic routes to persuasion. This model elaborates how attitudes are formed and changed.
In doing this the two routes will be discussed which have to do with information processing, central and peripheral, which are present in the Elaboration Likelihood Model and the two main factors, motivation and ability, which determine a person's processing activity. Central Route . The elaboration likelihood model is a theory of persuasion that suggests that there are two different ways people can be persuaded of something, depending on how invested they are in a topic. Possible Answers: Central Route: The person on the phone walked me through the calculations and . This model is widely understood and taught as one of the foundations of persuasion. The process of thinking for a longer duration is known as elaboration. Persuasive communication is most successful in changing attitudes when going through the central route because the audience is motivated, whereas with the peripheral route the audience is not motivated. answer choices . Central Route Processing. Example Question #1 : Conditioning, Learning, And Behavior Change.
Elaboration Likelihood Model. two major routes to persuasion which are: the. Elaboration Likelihood Model Definition. The Elaboration Likelihood Model (ELM) was designed to explain such differences in persuasion and how those differences affect attitudes and value judgments. by mnbst101_84864. The elaboration likelihood model of persuasion (ELM) is essentially a theory about the thinking processes that might occur when we attempt to change a person's attitude through communication, the different effects that particular persuasion variables pla, and the y within these processes The elaboration likelihood model (ELM) of persuasion, developed by Richard Petty, John Cacioppo, and their collaborators, is an example of a "dual process" approach to persuasion (another example is Chaiken's heuristic-systematic model, HSM). 2. Thus, people who have a 'need for cognition' are more The Elaboration Likelihood model proposes that each and every message is undergoing the process of persuasion in two different ways. The Elaboration Likelihood Model (ELM) is the suggestion that there exist two basic routes to persuasion. What is the central route in the elaboration likelihood model? It focuses on 3 aspects of messaging. The ELM consists of two main routes. It's a model that states that people are persuaded in one of two ways: peripheral route processin. Developed in the 1980's by Petty and Cacioppo, the Elaboration Likelihood Model (ELM) is a "dual process theory" that seeks to explain how individuals process messages and change their attitudes. satisfaction, the Elaboration Likelihood Model will first be explained. Which pair best represents accurate examples of the concepts of the central route and the peripheral route of information processing, according to the Elaboration Likelihood Model? The theory explains how attitudes are formed and reinforced by persuasive arguments. According to the elaboration likelihood model of persuasion, there are two main routes that play a role in delivering a persuasive . elaboration then determines which processing route the message takes: central or peripheral.
In this video, we explain the Elaboration Likelihood Model. The Elaboration Likelihood Model (ELM) attempts to place these many conflicting results and theories under one conceptual umbrella by specifying the major processes underlying persuasion and indicating the way many of the traditionally studied variables and theories relate to these basic processes.
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